review "going green:just another act"

The author of this paper brings up some really good points in regards to society and the "green movement".  The new popular thing is to be eco, and to go green but most of what people are exposed to in regards to eco-friendly solutions are anything but.  Take a brand new hybrid car for example, if it more friendly to the environment to buy a new prius and create all the pollution involved in producing a 2200lb new product or would it be better to retro fit already green vehicles to better serve our environment, is it better to buy reusable shopping bags which a company makes and sells or just to find uses for disposable bags so that they replace another product you already buy (small trash bags) and give them a second use.  By no means am I saying I am an environmentalist I loved my old suburban at 7mpg and my long unnecessary road trips but, it seems a little hypocritical to buy new things and create more waste while throwing away old things (which us what you do when you buy something new) to be more eco-friendly.  Why don't people just come out and say it, they are riding the newest trend until it gets old and they move on to something cooler.  This writer does a great job of pointing out the flaws in our current thinking and the way we follow trends rather than focus on doing whats right.